Attribution matters. Large programmes such as SFI MediaFutures are collective achievements. This page distinguishes my personal role in vision, funding, research leadership and scientific contribution from the work led by individual work packages, researchers and partner organisations.
Research cases
Studies I helped lead
My research involvement in MediaFutures studies, prototypes and evidence relevant to newsrooms and media platforms.
Curated clipping based on the SFI MediaFutures Annual Report 2025
Climate news · emotional framing
AI reframing that makes climate news feel more actionable
MediaFutures research tested whether GPT-generated emotional framing can make difficult climate-related news summaries less avoidable and more motivating. The work shows how responsible AI can support engagement without relying on simplistic clickbait or polarising emotional cues.
My role: Principal investigator of the study, co-author and senior researcher, contributing to the research agenda connecting LLM-generated summaries, news avoidance, recommender systems and pro-social engagement.
Curated clipping based on the SFI MediaFutures Annual Report 2025
News avoidance · satire
Using AI-generated satire to reconnect avoidant news users
A MediaFutures study examined whether LLM-generated satirical summaries can make serious news topics more approachable while preserving perceived quality and informational value. The case demonstrates how recommender-system research can explore engagement beyond more-of-the-same personalisation.
My role: Principal investigator of the study, co-author and research supervisor, helping frame the work around news avoidance, responsible recommendation and human-centred evaluation.
Curated clipping based on the SFI MediaFutures Annual Report 2025
Project Reynir · C2PA
When people know the source of an image, they trust the news outlet more
A three-country study translated a technical authenticity standard into evidence about image credibility, source transparency and trust in news outlets. The case connects content provenance with concrete user evidence for newsroom and media-cluster innovation.
My role: Principal investigator of the user study, centre director and strategic link to the wider media-cluster initiative.
The cases below are selected collective outcomes from SFI MediaFutures. They show how a long-term research environment can connect evidence with editorial and production settings.
Curated clipping based on the SFI MediaFutures Annual Report 2023
Faktisk.no · AFP · verification
Verification tools adopted beyond Norway
Verification technology developed in the centre, including the Tank Classifier and Language Checker, supported work at Faktisk.no and AFP.
My role: Centre-level strategy, partnership environment and research translation; tool development was led by the credited WP3 researchers and Faktisk.no collaborators.
Curated clipping based on the SFI MediaFutures Annual Report 2023
TV 2 · recommendation
Responsible personalisation evaluated with partner data and users
Research on recommendation moved from modelling and prototypes into TV 2 pipelines, user studies and live-platform evaluation.
My role: Scientific contribution to responsible recommendation, centre leadership and development of the long-term TV 2 partnership.
Curated clipping based on the SFI MediaFutures Annual Report 2024
Editorial AI · production
AI that augments professional judgement
BGClip explored faster news-video production with editorial rules built in, while AiModerator investigated contextual support during political debates.
Attribution: BGClip was led by WP3. Context and fact support during political debates was led by WP4. My role was centre-level strategy, funding and partner-facing research infrastructure.
Food research · 2017–2023
From recipe research to public debate
A continuing research programme on how digital food information relates to health, sustainability and choice.
2017
How healthy are internet recipes?
A cross-sectional study examined the nutritional quality of online recipes. Coverage in Der Standard, Kurier and BR brought the findings to wider audiences.
A Nature Food study compared 600 dinner recipes across three countries. Dagbladet covered the work, and Nature Food published a separate News & Views response.
My role: First author of the 2017 study and 2019 commentary; co-author of the 2023 study. Each contribution reflects the work of the credited research team. See coverage and bylines →
Research foundations
The research behind the cases
Responsible media AI, recommender systems and computational food research provide the foundations for these studies and collaborations.
A portfolio spanning MediaFutures, NEWSREC, RE-AIMED, CuratedAI, VaccAI, NutriCal65 and international collaborations creates continuity across questions, people and domains.
Training, supervision, evaluation and public engagement extend the value of research well beyond individual projects.
Talent moving into practice
Former research assistant Snorre Alvsvåg moved from MediaFutures into TV 2, illustrating how centre-based research experience can create pathways from applied AI research into industry practice.
Question
Study
Publication
Next step
Supervision and mentorship
Supervision and co-supervision of 35+ Master’s students and 10+ PhD researchers across Norway, Austria, Germany and international partner institutions, with an emphasis on intellectual independence, rigorous study design and publishable contribution.
Keynotes
Evaluation
Editorial service
Public debate
Expert evaluation and academic service
Independent expert review for the Research Council of Norway, EPSRC, FWO and NWO; senior programme-committee service at ACM SIGIR and ACM RecSys; manuscript review or editorial work for Nature Portfolio journals and UMUAI; and public engagement, including an invitation from the Norwegian government to participate in the UN Internet Governance Forum in 2025.
Leadership and service
Service to the research community
Selected roles showing how the work extends into conference leadership, institutional governance, editorial responsibility and independent evaluation.
Conference leadership
ACM RecSys and ACM SIGIR
Workshop and Late-Breaking Results Co-Chair at ACM RecSys (2018–2020) and Senior Programme Committee member at ACM SIGIR (2020–2021).
Community building
Workshops and programme committees
Co-organised 14 international workshops, including co-founding HealthRecSys, and served on programme or senior programme committees at 52 international conferences.
Boards, institutions and policy
Media City Bergen, governance and public engagement
Former Board Member of Media City Bergen (2021–June 2022), earlier university senate and data-science steering-board service, and invited by the Norwegian government to participate in the UN Internet Governance Forum in 2025.
Evaluation and editorial service
Independent review trusted by major institutions
Reviewed grant proposals for EPSRC, FWO and NWO; served as UMUAI Special Issue Editor and on editorial boards across AI, data and information-science journals.
National recognition · 2026
One of five finalists for the Research Council of Norway’s Innovation Award
The 2026 prize was awarded to Radionor Communications. Congratulations to the winners; being one of five finalists remains a meaningful recognition of the collaboration behind SFI MediaFutures.
Founding and leading MediaFutures has meant bringing researchers and the media industry together to develop responsible AI that supports trust, quality and innovation. I see this recognition as a shared achievement, made possible by our team, research and industry partners, and colleagues at the University of Bergen.
Selected opinion pieces, interviews and responses on AI, journalism, learning and research policy. Authored commentary is kept distinct from independent coverage.
Documentation note. Claims in the MediaFutures direct research-to-practice and partner cases are based on peer-reviewed papers, project outputs and SFI MediaFutures Annual Reports 2020–2025. The framed visuals are excerpts from those papers, prototypes or reports. MediaFutures outputs remain collective achievements of the researchers and partner organisations credited in the underlying work.
